#LookBeyond is a campaign to reduce stigma and increase understanding, support and positive attitudes toward people living with and affected by mental health, substance use and/or developmental challenges throughout Kalamazoo County.
WHAT is stigma?
  • Stigma is a negative attitude or belief that makes people avoid, label, reject, stereotype or discriminate against others.
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  • When we stigmatize people with a mental illness, addiction or disability, we them as a stereotyped group, not as individuals.

HOW does stigma hurt?
  • It triggers shame in the affected person.
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  • It discourages people from seeking help.
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  • It encourages bullying, rejection, discrimination and evenincarceration of people who are struggling.
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  • It marginalizes vulnerable people.
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