#LookBeyond is a campaign to reduce stigma and increase
understanding, support and positive attitudes toward
people living with and affected by mental health, substance use and/or developmental challenges throughout
WHAT is stigma?
Stigma is a negative attitude or belief that makes people avoid, label, reject, stereotype or discriminate against
When we stigmatize people with a mental illness, addiction or disability, we them as a stereotyped group, not as
HOWdoes stigma hurt?
It triggers shame in the affected person.
It discourages people from seeking help.
It encourages bullying, rejection, discrimination and evenincarceration of people who are struggling.